The AVA Foundation is delighted to announce that Chester Szeen has joined the Foundation as the Lead Growth Contributor. Chester is a Web3 advocate and FinTech entrepreneur, and was named on the Forbes 30 Under 30 List in 2020.

As the Lead Growth Contributor, Chester will drive the strategic and tactical initiatives that will fuel user acquisition, engagement, and retention. His extensive background in data science, business development, and growth hacking will help shape the future of the Foundation’s key offerings: the AVA Smart Program, AVA token, and Travel Tiger NFTs.

Prior to the AVA Foundation, Chester co-founded Mellow—a neobank for building kids’ money habits—in 2019 and served as the CEO until 2021. The project received support from MetLife, Accenture, Mizuho Bank, New World Development, and Cyberport, Hong Kong’s digital tech hub and incubator.

In recent years, Chester harnessed his experience as a founder to help incubate Web3 projects, working as the Head of Growth Ops for Seedify and as a mentor at Outlier Ventures.

Chester also lends his expertise as an advisor and committee member for several organisations, including The Chinese University of Hong Kong, the Trade and Industry Advisory Board of Hong Kong, and GLG.

Additionally, he sits on the Global Panel for the MIT Technology Review and Advisory Council of the Harvard Business Review, contributing his insights and opinions on the latest tech trends.

He also previously served as an Impact Officer for the Global Shapers Community’s Hong Kong Hub, an initiative under the World Economic Forum.

As Chester becomes a key figure within the Foundation, he will be increasingly involved in the strategic and decision-making processes alongside his contributions to the AVA community.

The AVA Foundation is excited to welcome Chester to the team and looks forward to achieving many significant milestones together.

About AVA Foundation

The AVA Foundation’s overarching mission is to create a decentralised and self-sufficient blockchain-based loyalty ecosystem with AVA at its core. The AVA token functions as the key to accessing web3 loyalty programs and provides perks to end users, such as AVA payment discounts, AVA loyalty rewards, gated access benefits, and more. AVA tokenises the concept of loyalty reward programs using blockchain technology, bringing web3 to traditional loyalty models.